The challenge
In 2018, WorleyParsons acquired the energy, chemicals and resources business of Jacobs Engineering. The merged company, Worley, became a global leader in engineering delivery. And this global leader needed a new brand identity to represent it.
My role
Creative director. Graphic design. Team management. Brand management. Photographer.
The brand was successfully rolled out across 40+ offices and 55,000 people. To maintain consistency, a detailed style guide was also produced.
