Worley needed a way to build the profile of its Pride network both internally and externally.
I designed a rainbow version of the logo, created a graphic style to compliment the Worley master brand and lead multiple initiatives over the course of 18 months while leading the network.
Now just putting rainbows on things is not enough.
We needed to show commitment to the network, with real action.
We launched a Pride ally guide with information and tools to help everyone be effective allies.
We provided a guide to transitioning in the workplace so everyone can be their true selves.
We launched a reverse-mentoring program, pairing LGBTIQ+ network members with senior leaders.
We signed the Declaration of Amsterdam to hold ourselves accountable.
We released blogs; The importance of symbolism, Why we need pride more than ever, and Why allies are important
Ran webinars to promote the materials and tools across the organisation