Advisory Board Member

Superside

Advising and consulting on product and platform innovation, bringing my in-house brand and creative leadership experience to help shape future creative services.

Design Manager, Brand

Booking.com

• Leading a multidisciplinary design team partnering closely with Brand, Marketing and Product to deliver a cohesive, high-quality brand experience.

• Own and evolve brand design systems and component libraries to make campaign delivery faster, more consistent and easier to scale.

• Translate brand strategy into strong briefs and creative direction, balancing craft excellence with commercial and business goals.

• Build clear, cross-functional ways of working (playbooks, critiques, stakeholder reviews) that lift craft standards and strengthen trust.

• Recruit, coach and develop the creative team, setting clear goals, resource allocation and regular feedback sessions. 
  

Head of Creative

Worley Group

• Built and led a global creative team, with direct management of 7 and influence of a global creative network, delivering consistent, high-quality brand work.

• Led multiple brand identity refreshes, scaling asset production across 3 master brands and 42 sub-brands.

• Created and governed global brand guidelines and toolkits, reducing off-brand work and speeding up campaign localisation across regions.

• Acted as a trusted advisor to senior leaders on brand architecture, employer brand, and acquisition and retention communications.

• Raised creative standards through new review processes, accessibility-led governance, and hands-on creative initiatives across global teams.

Pride Network Chair

Worley Group

• Led the global LGBTIQ+ employee network, representing the group across company-wide D&I programs and external partnerships.

• Delivered Pride campaigns spanning editorial, interviews, thought leadership and global webinars.

• Created a Pride visual identity and led the development of practical resources to support gender transitioning at work.

• Established an LGBTIQ+ mentoring program and global steering committee across 15 offices, contributing to improved WorkPlace Pride benchmarking.
  

Senior Brand Advisor

WorleyParsons

• Managed an in-house design team and built regional creative networks to deliver consistent brand work.

• Brand advice to global communications and marketing leads on campaign strategy, creative positioning and brand application.

• Designed and oversaw high-impact presentations, scalable brand templates, infographics, social campaigns and video content.

• Ran cross-functional workshops to align sales, marketing and subject-matter experts on brand storytelling.
  

Graphic Design and Social Media Coordinator

Advisian

• Created on-brand presentations, infographics, brochures, editorial and website content with a strong focus on consistency and quality.

• Integrated digital and social channels into the marketing mix, producing content, copy and basic analytics to guide ongoing improvement.

MiniMBA

Marketing Week / Mark Ritson

• Strategic frameworks to shape brand direction and positioning.

• Using insight to inform brand strategy and creative decision-making.

• Segmentation, targeting, and positioning thinking to clarify brand focus and competitive advantage.

• Aligned brand objectives with commercial outcomes.

• Strengthened ability to evaluate, prioritise, and defend high-impact brand and creative.
  

Lions Creative Academy

Cannes Lions, Festival of Creativity

• Intensive creative leadership and craft mentorship from top creative directors and exposure to latest trends and thinking in advertising.

• Focus on idea generation, pitching and adapting creative practice for emerging tech.

• Accelerated networking and critique culture: practice presenting work, defending ideas and learning from festival juries and mentors.
  

Brand Management

University of London / London Business School

• Building brand-led culture, linking all aspects of the business to ensure brand is delivered by the whole company.

• Brands frameworks to align brand purpose with commercial outcomes.
  

AWARD School

Communications Council, Australia

• 12-week creative intensive focused on idea generation, copywriting and art-direction. practical briefs across film, social, digital, print and experiential.

• Live critiques from top agency Creative Directors, to improve ideation and execution.

• Emphasis on craft, storytelling and attention to creative standards.
  

Master of Creative Advertising

Queensland University of Technology

• Creative thinking, campaign planning and message strategy - with a focus on ideation, briefing, execution and the evaluation of creative work.

• Skills in copywriting and art direction, strategy and insight
  

Bachelor of Design

Queensland College of Art, Griffith University

• Core visual communication skills including branding, typographic systems, image making, information design, visual storytelling for multi-channel design.

• Studio practice and project based learning with a focus on socially responsive and sustainable design.